Rick Grossmann, franchising consultant and co-author of “Franchise Bible,” shows you the upside-down pyramid strategy that is the cornerstone of business franchise success. This strategy totally upends the traditional “boss first” paradigm and is how Rick has helped dozens of franchisors become successful and grow their companies.
Involved in the franchise industry since 1994, Rick Grossmann franchised his first company and grew to 49 locations in 19 states. He franchised his second company then served as the CEO and Marketing Director. He’s the co-author of “The Franchise Bible,” published by Entrepreneur Press, and currently works with a variety of franchise brands.
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