Based in New York, Ed leads a group of creative-agency-bred Account Planners at PHD, whose client roster includes TRUTH, Discovery Channel, HBO, Havaianas, TLC, and Hyatt. He joined PHD from NORTH, an agency he co-founded, where he led all strategy and research efforts.
Previously, as Director of Account Planning for R&R Partners, Ed authored creative strategies for the "What Happens Here, Stays Here" and "Alibi" campaigns on behalf of the Las Vegas Convention and Visitors Authority. While at R&R, he also led strategy efforts for several brands within the Harrah's and MGM / Mirage / Mandalay resort portfolios.
Prior to joining R&R, Ed worked on the development of media content via Applied Research & Consulting LLC including "Behind the Music" for VH-1 and several video game properties for Activision. Ed began his career at Leo Burnett in Chicago.
Ed earned a B.A. with honors in psychology and philosophy at Amherst College and has done graduate work in cognitive science. In 1998 he presented his article "On the Circularity of Thought-Based, Metacognitive Theories of Consciousness," to the American Philosophical Association in Washington, D.C., and has also presented papers on applied research in the US, Europe and Asia.