January 18, 2011 presentation at Northern Illinois University, Naperville, IL. Hosted by Chicago Booth School of Business Entrepreneurial Roundtable. Video by Stone Cliff Productions, Inc.

Sian Beilock, one of the foremost experts on the brain science behind performance under stress, explains why we "choke" under pressure as well as how we make the perfect golf swing, difficult math calculation, or business presentation look easy.

Beilock will give an overview of what psychological and brain science says about how we get to be the best and will then detail how and why our performance sometimes goes awry when there is the utmost pressure to succeed. She unpacks the science behind why some people excel and others fail to perform at a high level when the stakes are high in activities ranging from making that elusive 6-foot putt when everyone is watching, to taking the SAT, to pitching to a room full of clients.

Linking body and mind closer than ever before, Beilock provides counter-intuitive revelations about intelligence and performance. She also gives practical advice about ways to not choke in high-pressure situations, and how to succeed brilliantly when it matters most.

Her first book, "CHOKE: What the Secrets of the Brain Reveal about Getting it Right When You Have to" (Free Press) was published in the Fall of 2010.

Sian Beilock is a tenured psychology professor at the University of Chicago. Sian's research is routinely covered in media (including CNN, The New York Times, NPR, Wall Street Journal) and she was highlighted as one of four "Rising Stars" across all academic disciplines by the Chronicle of Higher Education in 2005 and chosen as on of twenty-five "Women to Watch" by Crain's Chicago Business Magazine in 2007.

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