Music: Einar Örn / Finnbogi
Icelandair and Agency Íslenska came to us with a challenge to create an inflight video that would rethink the way the airline communicated with its passengers. The video had to be informative and technically accurate, but also attractive, entertaining, and out of the ordinary. Our objective was to express in just a few minutes the trademarks of Icelandic nature: light and purity. From the opening twitter of birds to the soft voice-over to the airy illustrations animated into a 3-D pop-up style, the result is an inflight video that is distinctive, beautiful, informative and reassuring.