MEDIA+SPACE AS COMMUNICATIONS FACADE
Media Facade African Pavilion_EXPO2008_Zaragoza
“Water and Sustainable development” was the motto of the Expo 2008 which took place from the 14th of June to the 14th of September 2008 in the Spanish Saragossa, the capital of Aragonia. The higher basic idea is obliged to the “decade of the water” which was exclaimed by the UNO.
Along the river Ebro, the biggest Spanish watercourse, about 100 countries presented themselves on 25 hectars of exhibition space. 22 pavilions were established. In the centre of the arrangement five international pavilions, so-called "Balcony Pavilions" which question different geographic regions concerning the liquid element expect the visitor. The pavilion of the African countries, the „Pavilion Savanna, Steppe and Prairie” which shows a media facade as the only pavilion of the Expo forms a special centre of attraction within this ensemble. It has been created by the Stuttgart studio ATELIER BRÜCKNER. The pavilion’s rather introverted, bean-shaped architecture (planner: Bambó y Azcárate (ACXT) communicates itself though a dynamic membrane. The interior message of the pavilion is radiated to the exterior. A pixilated landscape collage of the 14 African countries in the pavilion is printed here on small mirrored panels. The Saragossa winds activate the swinging panels while the mirrored surface reflects the moving clouds of the sky above. A play with our sensory perception begins.
With dusk, a true metamorphosis starts: A LED light display positioned behind the semi-translucent panels takes over the show. At 218-meter in length and six meters high, the savanne comes to life. A landscape rich in life and cultures, shaped by wind and water, unfolds. A visual poem, created by the media artist Marc Tamschick (tamschick.com), enlightens the more than 60.000 monochrome white LED pixels. The white light becomes the african spirit that paints images on the surface of the pavillon. The seven minute film loop immerses the space with the density and vivacity of the african continent.
Surface area of Platelet facade: 1667,7 m² (218 m length x 7,65 m height)
Number of Platelets: 73549, of which 30% (about 25000) are printed
Platelet size: 13,6 cm width x 14 cm height
Composite material: transparent mirrored foil fixed on translucent diffusion backing
Printing: collaged landscape of all participating countries, roughly pixilated, integrated with country names
Mounting: 1,72 x 7,65 m steel lattice grid with steel members 4 mm in diameter, held away from back wall with 14 cm steel spacers
Area of LED-animation: 1308 m² (218 m length x 6 m height)
Number of LED-tubes: 2968 (3 m in length, 38 mm diameter)
62328 pixels at a pitch of 14,3 cm, 49 pixels per m²
21 pixels per tube
4 LEDs per pixel, white LEDs
A production of TAMSCHICK MEDIA+SPACE GMBH, Berlin (tamschick.com)
director: Marc Tamschick
concept: Marc Tamschick, Charlotte Tamschick
Visual artists: Andreas Dihm, Pascal Germovsek, Eva-Maria Heinrich, Leif Heidenreich, Marc Tamschick
Black and white, Loop: 6:45 min