The Return of the Lost Sock is a design intervention project by Bruno Zalum & Camille McMorrow for Stefan Sagmeister’s class "Can Design Touch Someone’s Heart" at the School of Visual Arts in New York.
Where in the world did all those lost socks go? The answer comes in the form of a lonely, sock-addicted washing machine named Gene, who, it turns out, had been eating everyone’s socks all these years. Having bottomed out and seen the error of his ways, Gene decided to make amends. He created a gift for people he had hurt: a single sock, in a package lovingly screenprinted with his story, his apologies, and 11 things a person can do with a single sock. Gene then went on the town, visiting laundromats and righting wrongs with his design treats.
Visit the website to view pictures and share the experience: lostsocknyc.tumblr.com.