The Make Tomorrow Better campaign was developed at The Brand Agency, Perth, by executive creative director/copywriter/art director Garry Horner, copywriter James Wills, agency producer Ian Ford, head of strategy Paul Yole and account director Morgen Lewis, working with Curtin director of marketing Karen Carriero (Kcee).
The Brand Agency’s business director, Morgen Lewis said: “We wanted to show that innovation is more than just bright ideas. It is about turning ideas into reality. Our research showed that employers like the way Curtin graduates can hit the deck running so we decided the campaign should show how Curtin’s point of difference is their people, who can achieve better results by putting their bright minds to work with industry. Make Tomorrow Better is a call to arms from Curtin for anybody who wants to make a difference by applying their bright minds to solve real problems.”
Filming was shot by Sam Bennetts via Plaza Films, Sydney, with producer Edwina Speakman. Post production was done at Fin Design.