For most of us, listening to something – be it news or music or stories – is more than a habit, it's a ritual. Depending on your age and tastes, radio may be a part of that ritual. But the fact is that what we listen to and how we listen to it is changing.
In the midst of that change, Louisville's public radio remains a fiercely popular community asset. WFPL, WFPK, and WUOL provide entertainment and education for the whole region. Each station is headquartered in Louisville Public Media, a non-profit organization in the heart of Louisville's downtown. This is a vital group. But no one knows about it.
Louisville Public Media engaged us to raise their visibility by organizing and cohering their brand through language, design, and sound. Through this growth, they're preparing for the future of their work as their listeners continue to tune in – in any way and anywhere they can.
Editing & Color: Zack Graber
Animation: Zack Graber
Copywriting: Carrie Shirley
Footage: Louisville Public Media Archive