While staring at the traffic light, a sharp-dressed man looses his head in geometry.
Percolometria is a fashion film for the Italian brand Corneliani.
Art director Pablo Arroyo asked us to surprise the brand’s clientele, used to frame luxury between marble columns and solid-wood tables, with something itchy.
Having a few beautiful outfits to film and being given total freedom, we designed a coreography with a dancer and substituted his head and hands with Bauhaus-punk inspired geometry.
The campaign was juicy too. Instead of setting up a catwalk, Corneliani sent 750 iPads to journalists, influencers and their best clients. Each iPad contained our film plus three others, the complete presskit and lookbook.
Directed by Matteo di Gioia and Luis Felipe Bueno
Illustration - Anna Resmini
Performer - Cristian Cucco
Camera - Pietro Agostini
Lights & grip - Aextra Studio
Art Direction - Pablo Arroyo
Post Production - TJS