I was the CG Lead of this spot at Blackbird VFX.
Here is the breakdown of the TAC spot showing car impacts at different speeds. The cars, boy, bike, debri, FX and environment were all CG at different sections of the camera move. It was lit and rendered predominately with V-Ray and Mantra for the car tyre smoke.
Agency: Clemenger BBDO
Production Company: Finch
Director: Christopher Riggert
Visual Effects: Blackbird