How does the leading athletic apparel + equipment company improve upon the world's premiere football cleat? Throw some bulletproof kevlar in it, obviously. That's exactly what Nike did with their new Alpha Talon Cleat. Nike engaged us to craft two fully CG spots to highlight the insane amount of innovative technologies found in the Alpha Talon Cleats and their new Pro Combat Uniform. Our hero renders were also used at the product release event at Cowboys Stadium, on the world's largest Jumbotron, and on in-store displays at Nike retailers.