This video clip is part of a sneak preview of Dominion Modern’s upcoming,“Toronto Subway: A Love Story”, an exhibit of designer David Vereschagin’s typeface of the Toronto subway system.
Type and graphic designer, David Vereschagin was born and raised in Edmonton, Alberta. His journey in type began at his local library and led to the Visual Communication Design programme at the University of Alberta. Vereschagin moved to Toronto in the 1980’s and involved himself in gay activism, first working for the newspaper, The Body Politic and Xtra magazine where he designed the magazine’s logo.
In 1988 his design company, Quadrat Communications was launched.
In 1992 he began designing type in what was the new frontier of digital type. “Clear Prairie Dawn”, his first typeface was based on his own handwriting and spoke to his roots in the west and interest in humanist typefaces.
In 1999 Vereschagin began trying to resurrect the typeface used in the Toronto subway system. Toronto Subway as it became known was a totally unique sans serif geometric typeface. Vereschagin took it upon himself to do a five year long "restoration" in what became an archaelogical research project that methodically reconstructed the “lost” typeface.
The typeface "Toronto Subway" was first used in the book, Mean City: From Architecture to Design, How Toronto Went Boom! by John Martins-Manteiga, published by Dominion Modern and designed by Vereschagin's former design partner, Linda Gustafson of Counterpunch.
The Body Politic
-Clear Prairie Dawn [font]
-Toronto Subway [font]
Dominion Modern 2011