Maker’s Mark is America’s only handmade Bourbon whisky. Each batch is hand-crafted; every bottle still hand-dipped in signature red wax.
Brand Ambassadors visited contemporary venues across London giving consumers the chance to try a complimentary Maker's Mark & Ginger Ale.
The "Wax Lyrical" platform was brought to life in selected flagship venues. Four up and coming artists were commissioned to create art live in venues using 50kg of wax in Maker's Mark signature red.
The campaign included On-trade sampling, Maker’s Mondays, First Thursdays and sampling at Liverpool St Station.