In our latest Wool Works we visited Hertfordshire based sports brand ashmei to learn more about their company and why they love Merino wool.
"We produce the very best performance athletic apparel in the world.
To do this we approach the R+D process in a completely different way to every other brand. We start with a blank canvas and determine the best fibres for the athlete based on their activity and the climates involved. ashmei then creates bespoke material that outperforms any competitor."