RoughHouse and WESTERNIZED for Corning
From the creative eye of Director Dave Mackie, "A Day Made of Glass" combines cinematography and visual effects to create a new standard for glass commercials, and corporate videos everywhere.
The story follows a family interacting with glass in all sorts of exciting ways. The main point is that this technology is on it's way.
The challenges of simulating a world of the future were met by a talented team of creatives that had to take a concept through a live-action shoot and into a complicated post-production and editing process.
Client: Corning
Agency: Doremus
Director:David Mackie
Executive Producer:Todd Lindo
Creative Director:Marcello Grande
Senior Art Director:Scott Bartholomew
