Campaign Magazine Pick Of The Week
UK directing duo marc + ish filmed the sensational Dita Von Teese in their latest commercial. The commercial was for Renault Clio and relauunched their Va Va Voom campaign. So what is va va voom? We created a series of art installations for a fictitious Andy Warholesque Happening. Each installation explored the allure we find in iconic celebrity. We created a sumptuous “peephole cube” for Dita that sat in a vast concrete space. Outside the cube was an abstract red, covered in padded satin with one side covered in peepholes; inside we created a Parisian 1920s bordello set. We loved the idea of separating Dita from her audience, intensifying the experience by only giving the audience in the exhibition and the audience at home teasing glimpses of the magnificent Dita. When Thierry Henry got his glimpse, his expression says everything!
Our homage to Audrey Hepburn took that iconic moment in Breakfast at Tiffany’s. We created a simple, minimalist and dynamic space. The gallery audience looking at her looking at them. We threw in the ginger cat as another reference to the film. Marlon was projected at a vast scale on the ceiling of the space, people lying on their backs watching him. David Bowie was tattooed onto the back of a man and Rihanna blasted the audience with paparazzi flashes.
And we hung the car in the space like a harpooned Great White shark. An artwork.
The commercial was banned on Daytime TV in the UK and became a global phenomena.
"It's so self-consciously wacky, it's awesome" - Ad Week
"Britain's sexiest ad ever" - News Of The World
Directors: marc & ish
Producer: Tim Kerrison
Editor: Nick Lofting
DOP: Stuart Graham
Exec Producer: Lou Gagen, Blake Powell
Production Designer: Kalpesh Patel
Prod Co: Stink
Agency: Publicis UK
Executive Creative Directors: Tom Ewart & Adam Kean
Art Director: Poppy Wilcox
Copywriter: Lauren Bensted
Agency Producer: Joe Blagnall
Flame Artists: Phil Oldham & Jonathan Box
Combustion: Zee Stitchkov
Post Producer: Lisa Vaughan
Post: Absolute Post
Sound Design: Munzie Thind @ Grand Central
Telecine: Adam Scott @ The Mill
Stylist: Sascha Lilic