Normally the statement applies: ‘What you see is what you get’, but is that actually true? It is common to form an opinion about someone based on his or her looks, it’s actually all we do in our Western society. But those who look beyond the surface will soon discover that there are many hidden sides to someone’s appearance. With the video ‘All the way’, I want to encouraged people to explore and let their actual personality speak up. This video embraces the elements that the masses would not expect in the first place, and celebrates the very unique and special qualities of a person.