3 days, 6 locations, 20 scenes and 13 video vignettes - yeah, we did that.
Hibbett Sports Spring 2017 catalog key art photo shoot in Birmingham, Alabama.
When Red Square Agency contacted us about an upcoming look book, the words they used were bad ass, gritty, dramatic and authentic. We created 2 distinctly different looks, one that is hard light and contrasty, the other that is backlit and soft, with the title from the agency “chase the light”.
We worked with a great talent pool, cast out of Atlanta and Birmingham. The fitness, athletic and lifestyle models included Alexis Sullivan, Cleave Shaw, Libby Feruch, Tyler Kemp, Howard Bell, Izabela Sierdzinska, Joseph Green, Londyn Wynn, Anna Marie Dobbins, Andre Wiggins, Victoria Petrosky and Marcus Wissing. We featured athletic gear from Nike, adidas, and Under Armour. Sports include boxing, training, crossFit, running, yoga, youth sports and fitness athleisure.
Sports lifestyle and action director Andy Batt was hired to create authentic portraits and gritty, dramatic stop-action shots of athletes in action. Heroic portraits, vivid moments, extreme connection and you can practically feel the sweat rolling down these athletes' perfect bodies. Sports giant Hibbett Sports hired Andy to shoot their spring marketing advertising campaign. In this short spot, we concentrated on authentic moments of connection.