Brancott Estate are the original New World pioneers, with over 40 years experience of crafting wines in New Zealand. To bring their story to life I designed and created an innovative experiential tasting concept with my team at Found Studio.
‘The Red Shed’ pop-up visited festivals across the UK, combining a virtual tour of the vineyard with a multisensory tasting experience. Visitors to the Shed found themselves embarking on a journey to Brancott’s stunning homeland where they experienced seasons changing, grapes flourishing and scents to stimulate their tastebuds – all to prepare their palate for an expert wine tasting afterwards.
Created in interactive, realtime VR for multiple simultaneous guests, The Red Shed will be touring worldwide later this year.