Motion becomes music becomes image! I created dynamic visuals based on the movements of the conductor and music, and extracted high resolution stills for the visual identity of the orchestra.
It starts with the arms of the conductor forming a hexagonal shape that propagates like sonic waves in linear space. When the music becomes louder, the linearity gets bended by the motion of the baton, which results more complex visual arrangements. Textures, colors, materials and lights are inspired by classical instruments (wood, brass, wind, strings) and the atmosphere and architecture of classic concert halls. In the last sequence, the conductors motion turns into strings. The waveform of the sound adds to the form of motion, like mixing audio waves.
I enjoyed the creative collaboration with Stuart and Mark from The Partners, who developed this innovative concept for the visual identity of LSO. Read more about the project at The Partners website: the-partners.com/blog/2017/1/17/new-brand-for-lso
Motion Visuals: Tobias Gremmler
Agency: The Partners; Visual Identity, Concept, Art Direction: Stuart Radford, Marc Spicer
Conductor: Sir Simon Rattle
Music: Edward Elgar, Enigma Variations
Motion Capture: Vicon Systems, University of Portsmouth