Laurent Ferrier is a 37 year veteran of Patek Philippe, where he last served as head of product development. His innovative Galet Double Spiral Tourbillon is a classically inspired hidden tourbillon. The watch was the winner of Best Men's Watch at the Geneva Grand Prix, and sells for $165,000.

At the GTE 2011, Laurent showed his latest creation, the Galet "Secret", which allows the client to design his own dial that is hidden until a fan-like shield opens up at a set time (or upon activation by a button on the crown). Only 2-3 of these watches will be made each year and will cost $270,000.

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