To coincide with the launch of the Sundance Cinemas brand refresh, lead agency Troika partnered with Thinkingbox to design and develop its new website. Drawing inspiration from the unique theatre experience it offers its moviegoers, the new site design evokes a cinematic feel that highlights both content and current offerings.With user experience top-of-mind, the new website emphasizes seamless navigation and a streamlined ticketing process. A mobile version of the site, for both convenience and ease of use on-the-go, was an important feature that ensured Sundance remained competitive in the current market.