To learn more about how you can help finance the production of a feature-length film to continue the story, please visit our Kickstarter campaign: tinyurl.com/minecraftdoc
Over the past year, the computer game Minecraft has become a cultural phenomenon, drawing millions of players into the unique, low-res world created solely by Swedish programmer Markus "Notch" Persson. When Persson announced that he would invest his Minecraft earnings in founding his own development house, Mojang, 2 Player Productions seized upon the rare opportunity to fly to Stockholm and document the first week in the life of the new studio.
During the editing process of what was only supposed to be a twenty-minute short, it became clear that an important chapter of gaming history was still being written, and that a feature-length documentary about Mojang's first year would make a powerful statement about what it means to create, release, and play games in the twenty-first century.
For the first time, viewers will be given an in-depth look at both the triumphs and the challenges faced by a studio during their first year in existence. 2 Player will analyze the unprecedented success of Minecraft, gain insight into its impact from journalists and industry professionals, and meet the fans whose lives have been changed by the game.
Using the short as a proof-of-concept, 2 Player is turning to the revolutionary fundraising site Kickstarter.com to completely finance the film's production over the course of the next year. By sourcing the budget from the game's immense fanbase, it empowers the consumer to vote for content they want with their wallets and fosters a more direct relationship between themselves and the final product.