This film is one of a series of films commissioned by Jack Morton for P&G's stand at the 2010 Hairworld exhibition in Paris.
The event was staged at Paris Expo, Porte de Versailles in Paris. Working with Jack Morton’s Senior Moving Image Producer Stephen Marsh, the Knifedge team were led by Creative Director Chris Johnstone with Matthew Freeman leading a creative team of 15. The team produced 35 minutes of animation content using a multiplicity of disciplines – Maya, 3d Studio Max, Real Flow, Cinema 4D, nCloth and After Effects. The team at Knifedge created bespoke projection content for all five P&G brands – Sassoon, Wella, Sebastian, Kadus and Nioxin.
All the films were delivered in 5 x HD for a screen size exceeding 37m in width and a height of 4m.
Creative Director: Christopher Johnstone
Maya Animators: Mannie Naim, Anthony Fristot, John Keates, Phil Radford, Dan Shufflebotham
AFX: Tom Munday, Louise Rhoades-Brown