Every day people visit your website as a result of a Google search. Many of them use your company name in their search query. These direct searches are reflected in your monthly reports but, as this number increases, it begs the question: How did they hear about us in the first place?
With all of the content you’re publishing today — press releases, blog posts, community posts, video, and social media — how can you determine what’s driving awareness? More importantly, which pieces of digital content are compelling people to learn more about your company?
View-through data, or attribution analytics, enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.