2016. Wieden+Kennedy Portland
Be careful what you run for. Dream Runner is the first running app to literally reward users with anything they can dream of. Created by W+K in collaboration with MediaMonks, this browser-based app lets runners draw anything using their smartphone as a navigator. If their drawing matches the daily objective or is selected for its originality, the user wins exactly what they ran. True to Old Spice’s famous visual humour, Dream Runner combines absurdly altered stock photography with lustrous illustrations and animated achievement badges amplified by chucklesome jingles, motivating users to chase their dreams, crazy as they might be.
Want a copy? mail firstname.lastname@example.org