In his BlogWell Austin presentation, "How We Developed Our Global Social Listening Strategy," Kellogg Company's Senior Manager, Global Social Media Operations, Jeff Cole, shares how Kellogg's locked down their listening strategy -- including their careful selection of a global listening service.
Jeff discusses the right questions to ask, steps to take, and how to balance the needs of stakeholders with getting the job done.
BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.
To learn more about BlogWell, visit socialmedia.org/blogwell/
BlogWell is produced by SocialMedia.org and GasPedal.
Learn More: gaspedal.com and socialmedia.org