Ron Tite Round Table w/ special guests
Sitting down with Tite were (left to right) Jon Freir, senior vice-president and creative director at MacLaren Momentum; David Houghton, CD at Two Headed; Virginia Magaletta, ECD at Twist Image; Israel Diaz, EVP and COO at Young & Rubicam Canada; and Glen Hunt, former CD at Dentsu Canada.

This is the first of a multi-part video roundtable. Marketing partnered with Ron Tite, former creative director at Sharpe Blackmore Euro RSCG, to host a roundtable of some of Canada’s best creative directors.

Cartilage Digital oversaw production of the round table video with help from Seneca College volunteers.

“We’ll tell great stories and converse with our audience in print and with video,” Editor-in-chief Tom Gierasimczuk said. “We’ll sky-write if that’s more convenient for our audience. A great story is a great story, and as Canada’s hub for the marketing, media, creative and PR industries, we’re committed to helping our readers do their jobs better in whatever way we can.”

The magazine’s new video channel is launching with AOL Canada as its sponsor. “AOL as a company is making a lot of investment in video, both as a sales offering and a content perspective,” says Laura Pearce, AOL Canada’s director of marketing. “Video is a great way for us to express our brand and let people see how different it can be.

• Part 1
marketingmag.ca/news/agency-news/what-is-the-modern-creative-director-%E2%80%93-part-1-23177
• Part 2
marketingmag.ca/news/agency-news/what-is-the-modern-creative-director-%E2%80%93-part-2-2-23483
• Part 3
marketingmag.ca/news/agency-news/what-is-the-modern-creative-director-part-3-23742
• Part 4
marketingmag.ca/news/agency-news/what-is-the-modern-creative-director-part-4-24104
• Part 5
marketingmag.ca/news/agency-news/what-is-the-modern-creative-director-part-5-24328

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