New York vs New York is a competition that makes teammates of neighbors, and opponents out of neighborhoods. Participants join their neighborhood to conquer as much of New York as possible before the game ends. Using GPS tracking such as Nike+, participants claim territory by running through the city, taking over unclaimed streets and stealing streets from opponents by running with friends.
New Yorkers get the benefit of feeling part of a team, while simultaneously exploring new routes and parts of the city that they may not have otherwise discovered. The competition awards MVPs with local rewards and the winning neighborhood with a custom track built with Nike Grind and the glory of seeing the Empire State Building lit up in their team’s colors.
This was a final project for Design and Public Spaces, a class taught by Jill Nussbaum (R/GA) at SVA's Interaction Design graduate program. My group included Benjamin Gadbaw, Sarah Koo and Cooper Smith. My primary role was illustrator.