In today’s on-demand world, consumers are looking for ways to connect directly with brands in the moments they need them. With messaging apps becoming the #1 preferred channel to communicate with brands, developing a strategy to communicate with customers is no longer a nice-to-have.
With over 1 billion people on Facebook Messenger — 130M+ in the U.S. — it's time to learn how to add conversational marketing into your program mix and harness the power of direct, 1-to-1 dialogue.
In webinar, you will learn:
- Critical success factors for launching messaging app programs
- Why determining a Facebook Messenger strategy is critical in 2017
- The role of chatbots and humans in customer conversations
- Developing a conversational journey that maps to your customer journey
- Launching a Messenger pilot or adding Messenger to on-going campaigns