London production company Mindseye approached international award winning choreographer Supple Nam to help them on the 2016 christmas campaign for JD Sports.
Involved in the casting process Supple Nam assessed the models skill from the casting tape and advised production with his professional opinion. Getting involved in the prelight day Supple with director Selina Miles and DP Marcus Autelli went through the shot list, working out camera movements with Supple displaying potential moves and choreography for the models.
With all the prep done Supple Nam meet the models from both sides of the Atlantic for the first time on the of the shoot day, were he started choreographing steps and moves with the camera direction in mind. With 3 days scheduled to shoot the campaign, Supple paced the models as they enthusiastically absorbed all of Supple's instructions, direction and guidance to execute his choreography with confidence.
The 3 day shoot tied in with a few days photo to complete the Xmas and 2017 new year campaign.
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