We all want something. And we all work hard to get it. No matter what it is, what the purpose or the outcome is - it's that feeling of desire that we're after and the satisfaction when you reach it, get it, that makes it all worth it. It's the journey towards the goal that makes the story.

For Spring 2011 WeSC introduces WeSC Footwear - finally! It's premium footwear, custom made to fit you and your friends. It's all Superlative.

This is the story of getting what you want, what you've been waiting for and the ways to do it. It's a Superlative Story. It's yours for the taking.

Music by Steed Lord.

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