Kite Networks were fed up of explaining to people exactly what they did and how they could help them or their business. They even got to the point of attending business networking events (no pun intended!) with cables wrapped around their shoulders, which worked! Once people saw the data cables they put two and two together :)
But what happens if you don't have someone with cables wrapped around their shoulders and the ability to quickly reel off the main aspects of your business to a potential customer?
Well, you make an explainer video like this one. We had a good long chat with Kite Networks about exactly what they needed, we met up and broke down the various aspects of the business with Kite Networks, then went off and came up with a concept that would explain their business in the best way possible. We then decided on a style that fit their brand and message and came up with this explainer video.
But it's not just about creating a video, we gave Kite a handy set of marketing tips on where best to use their video to get the most out of it. After all having a video is great, but what good is it if no one sees it! All part of the service here at White Wabbit.