Directed by Austin Peters
Agency: Creative Shop
For the launch of Airbnb’s new vertical “Experiences”, Facebook’s Creative Shop created a unique first-person global campaign and invited people around the world to participate Live via a 24-hour Facebook Live feed named We Are Here.
For the duration of the 24-hour launch period, people could surf in LA, learn about authentic Venezuelan cooking in Miami, take part in performance art in Paris, experience live street dance in Seoul, transform themselves in Tokyo, and save the ocean in Cape Town – all transported via Facebook Live.
As the action unfolded live, audiences were further immersed in the experience by having their comments from the Facebook platform appear in the story on-screen, as it was being told. The immersive experience was presented in helmet-mounted first person perspective. The videographer was YOU , the Airbnb guest.
Directed by Austin Peters alongside Radical Media, we had over 6million participants join us for this mobile video adventure.