Footballs inside of footballs inside of footballs. RKS teamed up with Arizona-based agency Blind Society to promote the NFL Experience. A week long interactive event for fans and families to participate in the excitement of the Super Bowl. The goal was to make each play feel like a big NFL moment, while still being bright, colorful and fun. Get inside the game!
Agency: Blind Society
Produced By: Run, Kick, Shout!
Creative Directors: Erik Jensen & Nick Hopkins
Storyboards: Jeremy Rumas
Character Modeling: David Diaz Jimenez
Additional Rigging: Brett Bays
Character Animation: Scotty Pellman
Sound Design & Edit: Mike Regan & Garrett Schultz
Behind the Scenes: vimeo.com/204253462
More info at runkickshout.com