On May 28, 2015, Elizabeth Carey Smith leads a call to action for type-obsessed designers at the Type Directors Club! She encourages others to change their trajectory toward a more type-filled career, and to create cultural change in the workplace by empower one's design practice. She provides a brief overview of Type Directors of the Past, and commiserates about the current disconnect between mainstream interest in type and its authority in studios and agencies. Elizabeth introduces ways to think about type direction and how it can apply to one’s own career—from pushing for bigger type budgets, organizing your workplace type library, educating others about EULAs, doing your own custom type, to finally gaining authority as Resident Type Nerd.
Elizabeth Carey Smith is Design Director at Zady, an ethical fashion label. Since 2002, she has practiced as a professional graphic designer, art director, design director and typographer — building and creating brands, campaigns, and type for The City of New York, FEED, Williams Sonoma, GOOP, David Jones, and Anthropologie. She continues to make personal projects under the moniker, The Letter Office, and is a graduate of the Type@Cooper Extended Program.