What's the best way to convey information? Through an old prospector, of course. We found this old coot and took him out to the desert to film this PSA.

Radio K will be heading to SXSW March 16-20 to bring you the best video, in-studio, interview, takeaway, review, and photo content you can imagine! Check out the SXSW page for the best in new music from the world's largest music festival.

Radio K is the award-winning student-run radio station of the University of Minnesota, playing an eclectic variety of independent music both old and new.

Listen to Radio K at 770 AM, 100.7 FM and 104.5 FM, as well as online at radiok.org.

Created by Caleigh Souhan, Chase Mathey, Phil Hart, Jon Schober, Marisa Wojcik, Doug Strane, and Alex Gaterud.

Music: "St. Anne's Reel" by Gerry Dempsey, Ian Jacks, and Tom Joad. Courtesy of archive.org

Sound courtesy of

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