Feiyue has been making bold impressions not only in Europe but other parts of the world as well. Partnering with a talented award-winning film/graphic art duo from South Africa, Porteus Xandau (Director) and Lucas Van Vuuren (Art Director), and coordinated by Irfaan Fredericks (producer), a short video featuring the Feiyue Lo classic canvas sneakers was conceptualized.
The key element of the video is a vigorous Gumboots
routine; a unique South African dance bred out of hardship of working in the gold mines in the 1880s. The dancersʼ rhythmical shoe slapping to an up-tempo African
Gumboots beat fuses with electro-dubstep to a climatic
A twist to the film is the ironic combination of the
modernist architectural backdrop and the dancers donning Feiyue. The end result, an explosive film true to South Africaʼs rich and strong indigenous dance/music traditions.