2016. Saatchi & Saatchi LA
The Impossible Quest is our most thrilling 4D installation yet. Debuting at TechCrunch Disrupt, The Impossible Quest puts you the middle of a VR car chase designed by legendary Hollywood concept artist, Syd Mead. The real-time 3D experience starts with the creation of a 3D artwork using our custom VR painting software. You’re then put behind the wheel of the new Toyota Prius Prime to race it to safety. The experience is directed by our very own Jason Zada and enhanced by various 4D effects that literally blow you away. Experience it for real or see it in 360.
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