Design, animation and technical delivery of the emotive butterflies used in the Ford Focus cluster screen and centre stack. The butterflies represent an increase (or decrease) in the vehicle range by driving more efficiently.
This piece of work is part of a much larger design challenge which was worked on by the very talented HMI design team mentioned below. I was privileged to have been part of this team and give full credit for the execution of design you see in the rest of the HMI display to them respectively.
Please contact Imagination for further information.
Client: Ford
Agency: Imagination
Executive Producer: Lou Burton
Butterfly design & Animation: Cath Elliott
Additional design & research: Justyna Kloss
HMI design team: Leslie Quarcoopome, Ben Leedham, Justyna Kloss, Kate Rogers, Li Jing.
See the Emotive Screens at the official website for more info:
ford.com/technology/electric/drivinganev/
