Creativity is what differentiates organisations that succeed from those that do not. And yet the working world still organises people by task and process, demoting creativity to an afterthought. Furthermore, as robotics and artificial intelligence take over everything that is not creative, creativity is where power will reside.
Knowledge is power no longer. Creativity is power.
Phil Lewis of Corporate Punk holds nothing back in his essay Creativity Is Power, a blueprint for business leaders. He says:
“Seizing the power of creativity, and making the changes you need to make, may not be easy. It will not always be comfortable. But it is the most important leadership challenge facing businesses today.”
Creativity Is Power examines what goes wrong in organisations that are not getting the creative best out of their people, and how to correct those problems. It provides leaders with a set of powerful arguments and diagnostic tools, and it reveals the steps you can follow to turn your organisation into a creative powerhouse, including:
• The 5 stages of creative decline.
• The 5 symptoms of creatively dysfunctional businesses.
• The 3 myths about how to make organisations creative.
• The 5 ingredients for a creative organisation.
If you want to prosper now and safeguard your business against technological revolution, you need to seize the power of creativity.