UPDATE: This video won 1st place!
This is an Ad I created for a company called Ultimate Software in a competition on zooppa.com/ads/ultimate-software/videos/a-truly-unified-system . I wanted to think outside the box on a literal description of what this company is about. The other video entries did a great job at describing/narrating the company's key features and what they provide as a service. That is what I didn't want to do with this idea. In the end I want the viewer to go to ultimatesoftware.com and check it out for themselves.
I used my Canon T2i with multiple lenses, lighting, and my Igus slider to achieve the smooth shots.