Arcade Content’s Kyle Lewis directed 'Mr Madumane (Big $pendah)', Cassper Nyovest’s new music video. Cassper’s biting lyrics and Kyle’s playful imagery combine to mock materialism and people who have to spend money to earn respect.
Produced with the King James Group, 'Mr Madumane (Big $pendah)' formed part of a collaboration with financial services provider Sanlam for their Conspicuous Saving campaign during National Savings Month. The campaign challenged Cassper and model Pearl Thusi to live frugally for July, to encourage their fans to embrace a future that is low on debt and high on savings.
View more of Kyle’s brand films and music videos at arcadecontent.tv/south-african-director/kyle-lewis/.