One of the quintessential ingredients to cold call success is to pique curiosity and leave the prospect wanting more. Can you think of anything in society that is currently very good at accomplishing both of those strategic objectives? Move trailers! If you model the initial cold call after movie trailers, watch how you pique curiosity, create urgency, and compel the person on the other end of the phone to take action. Why reinvent the wheel when the roadmap for us to follow is staring us square in the face?