JUST 10 LBS is an integral part of the The Dr. Oz Show’s initiative to restore the health of America, and is fully endorsed by the Dr. Oz production team.
Beginning the second week of January 2011, The Dr. Oz Show started following Brad as he embarked on a cross-country bus tour to inspire America’s twenty fattest cities to come aboard the JUST 10 train.
These JUST 10 events featured Brad going into folks’ homes and communities (with tie-ins to each city’s Oz affiliate station and across various media platforms) to give them a Food Makeover.
For more information about JUST 10 LBS, visit: Change.us
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