Retail product development is changing more now than it has in the last 15 years. Right now, leaders are faced with transforming their product development lifecycles to survive in our digital world.
Traditionally, product leaders have been relying on product lifecycle management technology alone to do so. But the adoption and maturation of PLM technology has plateaued --and so have results.
It is time for retailers to turn to a new set of transformation levers, enabled by digital tools and technologies.
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