We were approached by Finn Communications to create an animation for the 2017 rebrand of breakfast cereal 'Honey Monster Puffs'. Our film, 'The Making of Honey Monster Puffs’, follows Honey Monster through various elaborate, convoluted and potentially dangerous ways of taking grains of wheat all the way to the breakfast bowl.
This is the first time that Honey Monster has been illustrated and animated so we chose a hand-drawn approach to maintain the new illustrated look. We combined the drawn animation of the character with some simple 3D props which gave the world a greater sense of depth and complexity.
Concept, Design & Animation by Peepshow
Animation Director: Pete Mellor
Art Direction & Design: Miles Donovan, Spencer Wilson, Luke Best & Lucy Vigrass
Animation: Mark Abbott, Simona Ciraolo & Pete Mellor
Technical Advisor: Chris Sayer
Producer: Miles Donovan
Sound Design: Simon Keep at Holkham Sound
Music: Justin Jones