Short-Film style documentary of behind the scenes LFW pop-shop event for fashion brand Phannatiq.
Who is Phannatiq?
Cross-genre clothing brand phannatiq has been throwing a sideways look at sartorial provisions for the world’s pavement populations since 2010 and their irreverent adherence to social stereotypes have amassed them a following unbounded by traditional attitudes
Brand Director and Textile Designer Anna Skodbo, herself a passionate fan and observer of style and self-expression, celebrates that phannatiq has grown to reflect her own ‘clothes for people’ attitude to dressing, successfully rethinking gender and sizing indications across the range and encouraging experiments with body-fit
Renowned for their signature urban disruption patterns, applied through traditional screen-printing techniques, phannatiq has long drawn on London’s domestic and industrial landscapes in the creation of their textiles; introducing a visual texture that sits comfortably within any occasion while offering some surprising discoveries amongst the striking collages
As ethical as they are enjoyable, phannatiq’s garments reflect a core commitment to responsible employment and sustainable manufacture while eschewing seasonal collections for a reliable offering of timeless pieces that transcend the call for wardrobe refresh
You can see more behind the scene photography via RebelliousRebel: rebelliousrebel.com/archives/2054
Phannatiq: Clothes for the People
Twitter, FB, IG: Phannatiq
Music By: Joe Hammond xx (Music for Drums and Drain Pipe- Volume 1)
Phannatiq LFW February 2017
Marcus St. Cyr
BR ( RebelliousRebel)
Zoe Alexander Paton Burt
Lighting and set
*missing one of the assistant’s names*