This week Outside In begins two discussions on a project conducted by a local, small business, Higher Grounds Trading Company. Higher Grounds is a free-trade coffee company that engages in local-to-local support of the coffee producing regions where its shade grow coffee supplies originate. An earlier project focused on clean water supplies for Mexican villages in Chiapas. Most recently Higher Grounds and its spin-off non-profit, On The Ground, conducted the Run Across Ethiopia a fund raiser for construction of three schools in south central Ethiopia. Chris Treter discusses "why Ethiopia?" Why provide support for a land so far away when there are needs closer to home? Treter explains his business and personal goals and why supporting the people who produce our coffee, thousands of mile away, is really a 'local' project.