From the 2010 MIMA Summit:
Featured Speaker - Julien Smith
"The Social Forge"
Julien is an author, consultant, and speaker who has been involved in online communities for over 15 years. He was one of the first people to use podcasting in 2004, as well as being one of the first web personalities to get broadcast by traditional radio. Julien has since worked with and been interviewed by numerous media organizations such as CNN, CBC, and CTV. Julien co-authored Trust Agents with Chris Brogan. It hit the New York Times best seller list (#13), the Wall Street Journal bestseller list (#8), the Amazon top 100 list (#30), the Amazon Best Books of 2009 list (Business and Investment category).
Many years ago, the forge was a place where fire, anvil, hammer and chisel transformed raw metal into tools. It was a foundation of technological progress and a center for trade.
Today’s forge is the social web. Pressure and heat will test you and your company, making you show your true mettle. You will be either transformed (or destroyed) in the process. Julien will guide you through what will happen to you personally, and what must happen to your company, to pass through the social forge. It’s difficult, but the alter native is to stay in the Stone Age. mimasummit.org